At 36 years old, I think I’ve reached an age where some stuff in pop culture just doesn’t make sense to me. I don’t get a lot of the new music coming out, I don’t understand certain styles and I certainly don’t understand why you would want to watch someone else play a video game.
You might feel the same way.
But even though I don’t have a deep understanding of gaming and why people love it so much, it’s something you cannot deny, nor can you ignore the opportunities around it.
There’s a difference between not understanding trends and flat out ignoring them. Many in accounting are guilty of the latter. All the more better for your competition…
I remember I met with some partners of a top 10 firm in Canada many years back and when they found out that I was into bitcoin and was taking on these kinds of clients, their immediate reaction was,
“We will never touch that!!!” (yes, exclamation marks required).
Fast forward to 2019 and this very firm has a crypto and blockchain department, years after the earlier entrants, like the Big 4 and other niche firms, have already made their mark.
I guess the lesson is, don’t be so quick to dismiss something just because you don’t understand it, for most of the time, those are the areas of opportunity worth exploring.
And now to this week’s Future Firm Weekly Top 5: