This past week there was a passionate exchange on my Linkedin post
that described the pain I endured while reading an article about why a virtual office doesn’t work for CPA’s (article here
). It was painful for me because I know a lot of successful firms out there absolutely rocking it with a 100% remote workforce. So this article did strike a nerve with me, especially since the tone sounded like something from the accounting firm model of the 80’s or 90’s. And those that chimed in overwhelming felt the same.
From my personal experience, I have started a firm that was 100% centralized and moved towards 100% remote in the span of 1 year. Not only does it work better on many fronts, but I would also never turn back.
In this day and age, with some exceptions, clients want an easy service experience and employees want freedom & flexibility. A remote model helps to serve these 2 purposes. Let your customers connect with you from wherever and allow your team the freedom to get their job done where they want.
In my opinion, an office location is an inconvenient hassle for your customers and team. Perhaps my view is a bit extreme, perhaps there is some middle ground, but forcing your clients and team to report to your office is only going to drive employees and customers away as demand for an easy customer experience & employee flexibility and freedom intensifies.