Saturday morning I like to ease into the weekend (before typically writing this newsletter). One of the things I do first? Check out YouTube of course!
For the past year or so, I have been particularly intrigued with Will Smith, though I never put much thought into it why. He has continually been popping up in my YouTube and Facebook feeds with some short vlogs (video blogs), where he has been constantly, but subtly in my face.
This particular Saturday I was watching Will Smith’s Facebook video of him in India learning how to Bollywood dance (quite a good watch and if you have 20 minutes to spare you can check it out here
Then it hit me.
Will Smith is an actor that went through a digital transformation, completely in tune with the digital age that we are living in. He understands that the landscape has changed with how he connects with his “customers” and he now uses technology & the internet as a tool to reach his market, which just so now happens to be 5 million YouTube subscribers and 77 million Facebook followers.
We are living in a new era of internet business at the moment. No matter what line of work you are in, whether you’re an actor, a plumber or an accounting firm, businesses need to adapt by going through a digital transformation, use the latest technology, leverage the internet or get left behind.
Now let’s jump right into this week’s Future Firm Weekly Top 5 :)